CDA The Collection
- Branding
- Photography
- Typography
- Image retouching
- Print design
brief
Produced every 6 months, the CDA brochure had to present detailed technical information, such as specification, line drawings and product features, in a clear and concise way.
The brochure had to raise the profile of CDA’s collection of appliances, sinks and taps and promote core brand messages, such as style, innovation and reliability, strengthening trade and consumer confidence. This was the Bible for the brand so it had to be very content specific, whilst adhering to strict brand guidelines.
OUTCOME
Having worked for CDA for almost 12 years, I understood the expectations of the client very well. In order to achieve these expectations, I worked hard to improve CDA’s lifestyle photography, general consistency across the organisation, visual identity, including logos, design, colour scheme and fonts and establish a stronger brand compliance.
