Navigate a Quicker Route Direct Mail
- Branding
- Photography
- Typography
- Image retouching
- Print design
- Direct mail
brief
To create an engaging marketing campaign to entice trade and DIY customers to Eurocell’s 100 stores nationwide. The campaign had to underpin the benefit of shopping directly with the manufacturer, cutting out the middle man and saving the customer time and money.
OUTCOME
I came up with the campaign concept “Now you can navigate a quicker route to over 3800 building plastics products”. The campaign included a press advert, direct mail campaign and an online micro-site where you could find out more information as well as directions to your nearest Eurocell store.
The visual included an image on a vehicle sat nav showing a road leading to all of Eurocell’s products, which encompassed the theme of saving time by doing your shopping in one location.
This nifty interactive direct mail piece utilised a pull-out tab with a dissolving before and after picture, making it both fun and captivating, encouraging the audience to participate whilst also helping to get the message across.
