Homebase Point-of-Sale
- Branding
- Photography
- Typography
- Image retouching
- Print design
- Point-of-sale
brief
To create eye catching point-of-sale promotions for Homebase stores nationwide.
The promotion should stand out and encourage sales, acquire new customers and raise brand awareness through the use of an affordable and effective freestanding table top display that could be placed on top of a product or on kitchen work surface.
OUTCOME
I decided to create a tent card with a slight difference using a bespoke die-cut template, so that a vibrant red roundell, containing the offer, popped out from the top of the display. This helped to draw attention to these offers from shoppers in-store and communicate benefits quickly and clearly.
They could also be supplied flat packed so that they could be distributed to retailers without incurring high postage costs.
