The Dales Collection Direct Mail
- Branding
- Photography
- Typography
- Image retouching
- Print design
- Direct mail
brief
To create an engaging piece of direct mail for Eurocell Profiles new composite door range. The mailer should promote the versatility of the range and make a compelling proposition to potential customers.
OUTCOME
The concept behind the campaign was to emphasise the versatility of the range and how it can be incorporated into multiple home designs, from traditional cottages right through to new build properties. The end result was an interactive mailer that can be rotated to reveal each door style within various different environments.
The reverse side of the mailer had a die cut keyhole that revealed 6 different product benefits.
The finished design was presented in a translucent envelope.
